declaration: The amorous subject’s propensity to talk copiously, with repressed feeling, to the loved being, about his love for that being, for himself, for them: the declaration does not bear upon the avowal of love, but upon the endlessly glossed form of the amorous relation.
Initially it is for the other that I discourse upon the relation; but this may also occur in the presence of my confidant: from you I shift to he or she. And then from he or she I shift to one: I elaborate an abstract discourse about love, a philosophy of the thing… . one might say that every discussion of love (however detached its tonality) inevitably involves a secret allocution (I am addressing someone whom you do not know but who is there, at the end of my maxims).
(Love’s atopia, the characteristic which causes it to escape all dissertations, would be that ultimately it is possible to talk about love only according to a strict allocutive determination; whether philosophical, gnomic, lyric, or novelistic, there is always, in the discourse upon love, a person whom one addresses, though this person may have shifted to the condition of a phantom or a creature still to come. No one wants to speak of love unless it is for someone.)
Barthes, 1977